What We Do
“She did a great job! I’ve had many compliments.”
Carl King, Owner & Master Technician, Carl’s Garage
Website Copy
Transnetyx
Industry: Biotech
The Need
Transnetyx wanted to relaunch its 15-year-old website with updated content that better connected with researchers and institutions searching for products and services to advance their research.
The Approach
We prioritized refreshing the copy across the entire website, focusing on clarity and cohesion across product and service pages to guide visitors through their research workflow with Transnetyx.
The Result
We focused on the homepage and its carousels, a high-traffic touchpoint that guides visitors to explore Transnetyx’s suite of services.
Visit live site: https://www.transnetyx.com/
Carl’s Garage
Industry: Specialty Automotive Garage
The Need
Carl needed website copy for his appointment-only private garage specializing in BMW, Mercedes, air-cooled Porsche, and other luxury high-performance vehicles. The website needed to convey his depth of experience and appeal to customers seeking specialized, high-level automotive expertise.
The Approach
We chose copy that positioned Carl’s experience and technical expertise as central to the garage’s value. The messaging was intentionally selective to reflect the appointment-only model and the specialized nature of the vehicles Carl services.
The Result
The copy established a more distinctive brand presence for Carl’s Garage by highlighting his expertise and reinforcing the private, exclusive experience customers can expect.
Visit live site: https://carlsgarageflorence.com/
Copywriting
Transnetyx
Industry: Biotech
The Need
Transnetyx needed a way to turn complex overviews of Automated Genotyping and other products and services into concise, customer-facing materials to support sales conversations and targeted outreach.
The Approach
In collaboration with subject-matter experts, we distilled technical product and service information into benefits-led one-pagers. The content translated complex information into clear, accessible messaging that focused on what matters to prospective customers.
The Result
Transnetyx gained customer-facing sales materials for use at events and in targeted outreach, providing its team with a concise way to communicate the value of its products and services.
Transnetyx
Industry: Biotech
The Need
Transnetyx wanted to recognize the lab animal technicians whose expertise, dedication, and care are essential to advancing scientific research.
The Approach
We crafted a customer appreciation email for International Lab Animal Technician Week that highlighted the contributions of lab animal technicians. The messaging connected their day-to-day expertise and care to the broader impact of scientific breakthroughs.
The Result
Transnetyx delivered a thoughtful, customer-facing message that acknowledged and celebrated the professionals who advance research, strengthening its connection with the scientific community.
Glammed Out
Industry: Beauty
The Need
Glammed Out wanted to launch a newsletter to keep clients informed about the salon, reflect the salon’s brand, and encourage clients to embrace every facet of their lives.
The Approach
We collaborated with Glammed Out to develop the newsletter’s brand voice and tone. We shaped the messaging to balance client education and salon updates, using an empowering voice that aligned with the brand’s relationship with its clientele.
The Result
Glammed Out launched its first newsletter, establishing a voice and tone that reflected the salon’s brand and vibe while keeping clients connected to the salon’s services, updates, and news.
Editing & Formatting
New Legacy Reentry Corporation
Industry: Nonprofit
The Need
New Legacy needed an outreach flyer that clearly communicated its clinical services and program philosophy to professionals who connect individuals with support services, including Case Managers, Reentry Coordinators, and the Parole, Support and Treatment Program (PSTP).
The Approach
We edited and formatted the existing copy to improve clarity and readability. We structured the information to make New Legacy’s services and program philosophy easier for its target audience to understand at a glance.
The Result
New Legacy gained a polished outreach resource designed to support community awareness and help referral partners quickly understand the organization’s clinical services and approach.
Company: New Legacy Reentry Corporation
Industry: Nonprofit
The Need
New Legacy needed to format their program overview into a one-pager that was easier to read and clearly communicated their four-stage reentry program to staff, residents, and other stakeholders.
The Approach
We updated the content and formatted the program overview to improve clarity, information hierarchy, and readability. We structured the information around the program’s four stages, creating a scannable one-pager that clarifies the progression of the reentry program.
The Result
New Legacy now has a concise, easy-to-reference resource that clearly outlines its four-stage reentry program for staff, residents, and stakeholders.
Questions about our services or how we work? Email connect@ayinkllc.com